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We Have Liftoff: Getting Your ABM Campaign Off the Ground

Meghan Flannery

Now that you’ve learned about the importance of using ABM and Conversational Marketing hand-in-hand, we’re going to deep dive into how to create your ABM campaign. We’ll work from the top down, covering how to structure your ABM strategy, how you should think about segmentation, and how to work in tandem with the sales team to ensure maximum success.

1 Lesson
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