The Power of Storytelling in Life, Selling and Times of Uncertainty
Storytelling is an imperative part of the buying process. Whether we realize it or not, we are constantly telling ourselves stories about how the product we are considering would affect our lives, either positively or negatively. Randi Barschack, Senior VP of Marketing at Rollworks, breaks down the psychology and structure of storytelling so that we as marketers can better utilize it.
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