The Power of Emotional Human Branding

For more than 27 years, Greg Hoffman held marketing leadership roles in design, innovation, and consumer experience at Nike — connecting the brand to consumers on a personal and emotional level. While there, he launched some of Nike’s most memorable and out-of-the-box campaigns. And now, he’s here to show you how to create emotional equity in your brand, and deliver personalized experiences across mediums that leave a lasting legacy with your customers.