The 5 W’s of a Successful Email Re-Engagement Program

Matilda Miglio

Email re-engagement programs are an underappreciated and underutilized way of sparking a conversation with some of your best leads. But before you can launch a successful re-engagement campaign you have to address the five W’s: who, what, when, where, and why (we’re throwing in “how” for free).

6 Lessons
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