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Mastering Your Metrics: How to Build a Dominant Demand Gen Campaign

Kara Banosian

Any demand gen marketer will tell you that they are married to their numbers. And for better or for worse, it’s ‘till death do them part, or until like…you know…the quarter ends. Being tied to your goals can be extremely stressful, especially when you don’t have a proper demand generation process in place. That’s why we brought together two of the best demand gen marketers in the biz to show you how to build a demand generation campaign from the ground up and crush your metrics every month.

6 Lessons
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