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Make New Friends, But Keep the Old: How to Build a Robust Customer Marketing Strategy

Ashley Karr

Getting the most out of existing customers throughout their lifecycle is critical. Ashley and Arielle transformed the CarGurus customer marketing program from “barely there” to a beast that incorporates a wide range of messages, stages, content, events, and more, all tailored to drive just the right amount of engagement and ultimately maximize the lifetime value of each customer.

5 Lessons
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