Become a Member of Our Private Insider+ Community Today Join Insider+
×

If You Can’t Be First, Be Different

Barney Waters

When Barney Waters joined sneaker company K-Swiss, he was tasked with remaking the brand’s image. And remake it he did. His strategy: Tapping into the youth culture’s enthusiasm for business leaders and entrepreneurs.

6 Lessons
This class is only available to Drift Insider+ members. A private community filled with only the best content and ideas. Join for only $99/yr.
Become an insider