How to Use Account-Based Engagement to Unite Teams & Accelerate Revenue

Mark Kilens

If you want to deliver a personalized experience to your target accounts, your strategy needs to go beyond the marketing department. In this class, Mark Kilens, VP of Content & Community at Drift, and Connor Jeffers, CEO of Aptitude 8, discuss how you can broaden account-based marketing into account-based engagement across marketing, sales and customer success. You’ll learn Drift’s exact recipe and hear success stories from PTC.

8 Lessons
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