How to Operationalize Your ABM Program

Monique Lemieux

In this class, Meghan Flannery, Head of ABM at Drift, and Monique Limeaux, Marketing Operations Manager at Drift teach you:

  • How to partner with Sales to identify target accounts and create your list for one-to-many, one-to-few, and one-to-one plays
  • How to craft ABM campaigns and track your results
  • What KPIs to use for measuring and proving success
  • Which tech stack will help you drive results

5 Lessons
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