How to Operationalize Your ABM Program
Monique Lemieux
In this class, Meghan Flannery, Head of ABM at Drift, and Monique Limeaux, Marketing Operations Manager at Drift teach you:
- How to partner with Sales to identify target accounts and create your list for one-to-many, one-to-few, and one-to-one plays
- How to craft ABM campaigns and track your results
- What KPIs to use for measuring and proving success
- Which tech stack will help you drive results
5 Lessons
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