According to eMarketer, digital ad spend is expected to reach $517.51 billion by 2023. And yet, for B2B companies, only 1-2% of that traffic converts. Something’s not right here? It’s time to rethink B2B paid ads – specifically paid social. Join Drift’s Head of Digital Marketing, Molly Clarke, and VP of Marketing, Kate Adams, and learn how to create a high-ROI paid social strategy that nurtures, engages, and converts.
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