How Marketers Can Fight Back Against Database Decay
Marketing’s goal is to engage the best lead, but it’s pretty hard to do so when your database is full of information that’s out-of-date and out-of-whack. Given that the average person switches jobs 10-15 times during their career, your database needs to be constantly cleaned because if not, it starts to decay.
In this class, Drift’s VP of Marketing, Kate Adams, joins ZoomInfo’s VP of Marketing, DeAnn Poe, to talk through how to fight back against the dreaded database decay.
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