Become a Member of Our Private Insider+ Community Today Join Insider+
×

How Marketers Can Fight Back Against Database Decay

Gauri Iyengar

Marketing’s goal is to engage the best lead, but it’s pretty hard to do so when your database is full of information that’s out-of-date and out-of-whack. Given that the average person switches jobs 10-15 times during their career, your database needs to be constantly cleaned because if not, it starts to decay.
In this class, Drift’s VP of Marketing, Kate Adams, joins ZoomInfo’s VP of Marketing, DeAnn Poe, to talk through how to fight back against the dreaded database decay.

10 Lessons
Want access to this class? Create your 100% FREE 💸 Drift Insider account today to help you unlock the next level of growth in your business and your career.
Become an insider