How Can Brands Like Coca-Cola and Uber Remain More Human?

Rebecca Messina

In this session, Drift’s Director of Events, Janna Erickson, sits down with Rebecca Messina, who spent more than two decades with Coca Cola and was the first CMO of Uber. They chat about what it’s been like working in marketing across two centuries, and the importance of not losing the human element of marketing.

2 Lessons
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