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Brand by Humanization: How to Tell a Story About a Technology Company by Focusing on People

Adrian Cohn

Any marketer will tell you that storytelling is important, but it’s not always easy to tell stories about technology. Fortunately, Adrain Cohn, Director of Brand Strategy and Communications at Smartling, broke down how to tell stories about technology using the one resource that all companies have access to — people.

2 Lessons
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