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Are Your Metrics Wrecking the Journey?

Jenn Steele

Different pieces of the customer experience get measured in different ways, so we optimize them in different ways. Are you sure that you’re not optimizing for the wrong things by measuring this way? Or worse, are you so focused on the metrics that you’ve forgotten your customer entirely? Learn how to keep your data-driven attitude from getting in the way of your customer journey by examining your metrics with a customer-obsessed eye.

1 Lesson
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