ABM Architecture: Building Targeted Digital Experiences for Your Best Buyers

Molly Clarke

In this class, Drift and RollWorks will show you how to build out targeted digital experiences to engage, nurture, and close each of your ABM leads. You’ll learn:

  • Why your digital strategy can and should inform your ABM strategy
  • How to uniquely tailor your digital experience to each target account in a timely manner
  • Real life examples of great digital engagements for ABM accounts

7 Lessons
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